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***
Web Site Design***
The
Birth of a Professional Web Site
Part Seven Web Page Optimization
Selecting the right keyword phrases for
each page of your web site is the first
step towards ranking high in the Search
Engines. However, it is only the first
step.
In addition to selecting
targeted keyword phrases, you must also
strategically optimize your page including:
• META description
tag
• META keyword tag
• Title
• Image ALT tags
• Heading tags
• Image names
• Hyperlinks
• Body text
<META>
The META description tag
will contain a description of your site.
This description will be visible in some
of the Search Engines when your site is
returned in a search.
Your description should
include your site's most important keyword
phrases.
Example:
<META name="DESCRIPTION"
content="Providing dog grooming tips,
supplies and training.">
The META Keywords tag
will contain a list of your keyword phrases
separated with a comma. Your primary keyword
phrase should be first, followed by one
or two secondary keyword
phrases.
Example:
<META name="KEYWORDS"
content="dog grooming tips, dog grooming
supplies, dog grooming training">
<IMG ALT>
An image Alt tag follows
your graphic address or URL in your HTML
code. These words will be displayed in
place of your graphics through an older
browser or when your visitors have their
graphics turned off.
To fully optimize your
graphics, insert your keyword phrases
within the Alt tags of your graphics.
At a bare minimum, make sure you use enough
images to display all of your keyword
phrases. Remember...your primary keyword
phrase should always come first.
Example Images (Notice
the images are named using the three primary
keyword phrases):
dog_grooming_tips.jpg
dog_grooming_supplies.jpg
dog_grooming_training.jpg
Example:
<IMG SRC=WIDTH=80 HEIGHT=105
dog_grooming_tips.jpg ALT=dog grooming
tips>
<IMG SRC=WIDTH=80 HEIGHT=105 dog_grooming_supplies.jpg
ALT=dog grooming supplies>
<IMG SRC=WIDTH=80 HEIGHT=105 dog_grooming_training.jpg
ALT=dog grooming training>
<TITLE> Tag
Just as you must place
your keyword phrases within your META
description and keyword tags, you must
also use your primary keyword phrase as
your web page title. Nothing more should
appear between the <TITLE> and </TITLE>
tags except your primary keyword phrase.
<H?> Tag
Heading tags are used
to separate topics and range from <H1>
being very large and bold to <H6>
which is very small and bold. Some Search
Engines place relevance on text displayed
within the heading tags. Top priority
is placed on the highest listed heading
tag.
Your keyword phrases should
each be used as a heading for sections
within your web page (placed in the same
order as your keyword phrases within your
META keywords tag) and placed within an
appropriate heading tag. These headings
should be followed by some descriptive
text.
Your headings should look
something like this:
<H?>Dog Grooming
Tips</H?>
Your descriptive content
containing your keyword phrase.
<H?>Dog Grooming
Supplies</H?>
Your descriptive content
containing your keyword phrase.
<H?>Dog Grooming
Training</H?>
Your descriptive content
containing your keyword phrase.
<A HREF> Tag
When creating links on
your web page, your links should be displayed
together with a small image in front of
each link. This image might be a graphic
bullet, arrow, or whatever you'd like.
These images will not only enhance your
web page, but they will also enable you
to place your keyword phrases within the
Alt tags.
When you begin creating
your links, make sure the page name, image
name and page description text all contain
your keyword phrases.
Your HTML code might look
something like this:
<img src=dog_grooming_tips.gif
alt=dog grooming tips>
<a href=dog_grooming_tips.htm>Dog
Grooming Tips</a>
<img src=dog_grooming_supplies.gif
alt=dog grooming supplies>
<a href=dog_grooming_supplies.htm>Dog
Grooming Supplies</a>
<img src=dog_grooming_training.gif
alt=dog grooming training>
<a href=dog_grooming_training.htm>Dog
Grooming Training</a>
<BODY>Text</BODY>
Optimizing your text is
another important step towards ranking
higher in the Search Engines. Your web
page should contain plenty of text and
should contain each of your keywords and
keyword phrases used in different variations.
If all of your keyword phrases you've
listed within your META tags aren't found
within your text, the Search Engines will
simply ignore them.
Search Engine Submissions
Once you've optimized
your web pages and uploaded them to your
server, your next step will be to submit
your main pages to the Search Engines.
However, don't submit your pages to Google.
Your pages will rank much higher if you
allow this Search Engine to find your
pages on its own.
You may want to consider
creating a site map for your site and
submit this page to Google instead. A
site map is a page that outlines how your
pages are set up and linked together.
If you design a site map with links to
all of your pages, the Search Engine robots
can easily spider and index them.
Taking the time to optimize
each of your web pages is the most important
step you can take towards ranking high
in the Search Engines and driving your
more traffic to your web site.
(Continued in part seven)
Copyright ©
Shelley Lowery
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