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Web Site Design***
Birth of a Professional Web Site
Part Two Your Strategic Web Design Plan
There are millions of web sites on the
Internet today with thousands more being
added each day. The competition is fierce
and in order to be successful, you must
stay one step ahead of the game.
Although designing a professional
web site is an important part of your
strategic plan, it is only the first step.
Before you begin the actual design process,
you must first determine your overall
strategy and design your web site accordingly.
Internet marketers have
basically two choices:
-> Design a mini web
site that focuses on just one product
or service, with no other content of any
-> Design a content
web site that includes not only your products
and services, but also information and
resources that will be of interest to
your target market.
Although both types of
sites can be effective, your success ultimately
depends on your site design and marketing
strategies. Both will play a very important
Content Web Sites
Content oriented sites
are sites that provide visitors with content,
such as articles, tutorials, free ebooks
and resources. This type of site attracts
their target audience with incentives.
Their products and services are mentioned
on the main page with a link to further
Content sites usually
profit by educating their visitors. For
example, a content site focusing on dog
grooming might provide a basic tutorial
to assist their visitors in learning how
to groom a dog. They provide this tutorial
completely free; however, the main purpose
for this tutorial is to educate their
visitors and promote their products.
When you provide your
visitors with quality information that
teaches and informs, you are not only
gaining their trust in you by sharing
your expertise, but you're also building
your credibility, which is very important
on the Internet.
The key to using this
technique effectively is to provide content
that targets your potential customer.
Mini-sites are different
from content sites, as they don't provide
any content. They usually contain one
or two pages and completely focus on one
product or service. Basically, the site
is just a sales letter for the product.
No matter which type of
site you design, keep in mind, your web
site is a direct reflection of you and
your business. The appearance of your
web site is the most important factor
in determining your web site's value.
If your site doesn't look professional
or pleasing to the eyes at first glance,
it's perceived value will be low. The
perceived value of your web site will
have a great impact on your success.
On the other hand, you
may have a great web site, well designed
and a quality product or service, but
if it takes too long to load, the value
will still be perceived as low. Why? Your
potential customer will not wait -- ultimately
costing you business.
If you're serious about
your Internet business, designing a web
site specifically designed to sell your
products is an essential part of your
success. Everything within your web site
should have one specific purpose -- getting
your visitors to take action.
Prior to designing your
web site, you must decide on the type
of response you're looking for. For example,
if you're selling a product, the response
you're most-likely trying to achieve is
to make a sale. If you're developing a
content site, your main goal for every
page of your site should be to lead your
visitors to your sales page. You can accomplish
this in a number of ways, including:
1) Display a graphic image
of your product on your main page with
a short ad and a link leading to your
2) Create a "Products"
section within the navigational menu of
each page with a short description and
link to each of your products.
3) Write articles that
focus on the same topic as your product.
At the end of the article, within your
bylines, provide your visitors with information
about your product.
4) Write tutorials that
target your potential customer. At the
end of the tutorial, provide information
about your product.
5) Provide your visitors
with a free autoresponder course. Your
course should identify a problem, provide
advice in regard to solving the problem
and provide the solution with your products
or services. Keep in mind, your course
should not be written like a sales letter.
It must provide quality information written
to teach and inform.
No matter what type of
response you're looking for, your site
must be specifically designed to achieve
Every part of your web
site must be strategically designed. From
your overall design to your sales copy
-- each will play a very important role.
Your web site is the most
important sales tool you have. A professional
web site should be pleasing to the eyes,
well organized, easy to navigate, load
quickly and be optimized for the Search
Above all else, you must
specifically design your site for your
potential customers. Provide them with
the information they desire, while continually
mentioning the benefits of your products,
and you'll reap the rewards.
(Continued in part three)
Copyright © Shelley Lowery