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Web Site Design***
-- Highly Targeted Sales Generators
If you're looking
for a highly effective method of increasing
your Internet sales, then mini-sites may
be your answer. Mini-sites are one of
the most effective marketing tools online.
Not only are they effective, but they're
also very inexpensive and easy to create.
The concept is simple.
Create a one or two page website that
completely focuses on one specific topic.
Everything within that page should have
one purpose -- getting the visitor to
This page should be neatly
designed in standard HTML with no Flash
or fancy plug-ins and very few graphics.
There should be no banners or outside
links of any kind and nothing that will
distract your visitor's attention.
The sole purpose of a
mini-site is to attract highly targeted
traffic. The more targeted the better.
For example, if you have a website that
sells a number of products, a good mini-site
would focus on one specific product instead
of all of the products. You could create
a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create
should be optimized for that one specific
product. Concentrate on just a few keyword
phrases, as this will help you to tighten
your targeting. Remember ... the tighter
the targeting the better.
Title - Your "Title"
should contain your most important keywords.
You've probably heard that before, but
I've found a slightly different method
for optimizing the title. Since mini-sites
focus on just one product, place the "most"
important "keyword phrase" first.
Not just your most important phrase, but
the keyword phrase that you think people
will use when they do a search. Instead
of capitalizing the first letter, type
it in lowercase, as most people type in
all lowercase letters when searching.
This will assist you in ranking higher
in the Search Engine for your targeted
Description - Your description
should focus on one specific product and
not generalize. Make sure you include
your most important keywords towards the
beginning of your description. In addition,
make sure your description describes your
site in detail. You want your potential
visitors to know exactly what you're offering.
Your description should be less than 200
Keywords - Concentrate
on just a few keyword phrases.
Heading tags - Search
Engines pay close attention to the text
displayed within the "Heading"
tags. Place your most important keyword
phrase within a "Heading" tag.
Graphic Alt tags - Place
a readable keyword phrase within your
graphic "Alt" tags.
Text - All of your text
should focus on your product. There should
be no filler text whatsoever. It should
have one specific purpose -- getting your
visitor to take action. Make sure you
include your keyword phrases throughout
If you'd like to set up
your mini-site using tables, try to place
your "Heading" text above your
"Table" code. If this isn't
possible, make sure you include your keyword
phrases within your top left "Table
cell" to assist you in ranking higher
in the Search Engines.
Mini-sites are not limited
to just your products. They can also be
used with any affiliate programs you may
be promoting. You can include extra incentives
such as a free bonus for purchasing the
product or even your personal recommendation.
This is a great way to presell the product.
Hosting Your Mini-Site
Although it is much better
to have your own domain name, these sites
can be hosted on a free server and still
rank high in the Search Engines. Keep
in mind, free sites do not build trust
and credibility. No matter which option
you choose, make sure you place your most
important keyword phrase (the keyword
phrase that you think people will use
when searching) within your web address.
Drive Targeted Traffic
to Your Site
Once you have tested the
effectiveness of your site and have a
good conversion rate, (the number of visitors
compared to the number of sales) you can
buy targeted traffic. Goto.com is the
number one pay-per-click Search Engine
and will most likely produce the best
For additional options,
They provide information and reviews on
a number of pay-per-click Search Engines.
The key to using this
technique effectively is to bid on "very"
targeted keywords. This will weed out
the casual visitors and only attract your
target audience. There's no sense in paying
for visitors who really weren't interested
to begin with.
In addition to bidding
on keywords, you can also advertise in
targeted ezines and even purchase some
targeted banner advertising. Be creative
and take the time to test all of your
promotions prior to spending a lot of
If you really want to
increase your sales, create some mini-sites.
They are one of the cheapest and easiest
to create profit generators online.