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Web Site Design***
Birth of a Professional Web Site
Part One The Web Design Learning Process
The Internet has opened a whole New World
of opportunity for all of us. With the
vast amount of information available at
your fingertips, it has never been easier
to communicate your message to the world.
A web site will enable
you to create your own home on the World
Wide Web. Your home may be as simple or
dynamic as you'd like and is only limited
by your imagination.
Although designing a great
web site is an important part of developing
a successful online business, it is only
one small part of an overall plan.
Although many new Internet
entrepreneurs believe that all they need
to do to make money online is to put up
a web site, that couldn't be further from
The truth is developing
a successful Internet business takes a
great deal of time, thought and effort.
It takes a sincere commitment, a lot of
patience, and a lot of personal drive.
There are a lot of lessons
that must be learned, and a lot of failures
that must be endured. However, if you're
truly passionate about your business and
success, it will happen -- you will succeed.
A major factor in determining
your success is the amount of time you
take to educate yourself. Please don't
take this point lightly, as it can literally
mean the difference between your success
Sure, learning HTML is
an important part of designing a successful
web site; however, it is only one small
part. You must first develop a strategic
plan and design your web site accordingly.
Prior to designing your
web site, here are some questions to assist
you in developing your strategy:
• Who is your target
• What is your most wanted response?
• What products and/or services
will you offer?
• Will you sell affiliate products
• What type of design will you use?
• Will you design your site or hire
• How will your site be navigated?
• How will your site be optimized?
• What type of graphics will your
• Where will you obtain your graphics?
• What graphic formats will you
• What fonts will you use?
• How will you design your site
for different screen sizes?
• How will you design your site
for different web browsers?
• How will you optimize your pages
for the Search Engines?
• How will you make your web pages
• What type of content will your
• Where will the content come from?
• How will you gain your visitors'
• How will you build your credibility?
• Will you write your own sales
copy or hire a copywriter?
• How will you accept payment through
• How will you process your orders?
• How will you deliver your products
• How will you collect your customers'
information and store it within a database?
• How will you automate portions
of your business?
• Where will you find the scripts
• What types of scripts will you
• Will you need to hire a professional
to write your scripts?
• Will you edit and install your
own scripts or hire a professional?
• What kind of computer software
will you need?
• Where will you find the software?
• How will you decide on a domain
• How will you register a domain
• How will you host your web site?
• How will you upload your files
to your server?
• Should your files be uploaded
in binary or ASCII mode?
• What should you look for in a
quality web host?
• Will you publish an ezine?
• How will you collect email addresses?
• How will you send out mailings?
• How will you drive traffic to
your web site?
• How will you advertise your products
• How will you test your advertising?
• Will you offer an affiliate program?
• How will you run your affiliate
• How will you market and promote
your web site, products and/or services?
Although this list of
questions is far from complete, it will
give you a basic idea of exactly what
is involved in developing a successful
web site. As you can see, there is much
more to take into consideration than just
learning HTML. You must look at the entire
picture and design your web site accordingly.
Plan your work then work your plan.
Above all else, you must
be willing to invest in your business
-- not only monetarily, but also your
time. Although there is a lot of free
information available online to assist
you, keep in mind...you get what you pay
The great thing is you
don't have to reinvent the wheel. There
are many successful Internet entrepreneurs
that have been where you are right now.
Subscribe to their publications -- listen
to their advice -- purchase their products.
If you begin by following in the footsteps
of successful Internet entrepreneurs,
you will eventually begin making your
own paths and find your own success.
(Continued in part