Spam -- How Much Will it Cost Your Business?
According to a recent study conducted by Ferris Research, a
market and technology research firm specializing in
messaging and collaboration, Sp^m will cost U.S. businesses
over $10 billion in 2003.
| View Article

Top Ten Lessons Learned in Internet Business
Since starting my Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you.
| View Article

The Birth of a Successful Internet Business Part one of ten -- Soul-Searching
Developing a successful Internet business is the ultimate goal of the Internet entrepreneur. However, statistics show that most Internet businesses never make any real money.
| View Article

The Birth of a Successful Internet Business Part two of ten -- Tools of the Trade
An important part of developing a successful Internet business is setting up your office space. Whether you operate your business from an office building or out of your home, having your own "space" is an essential part of your success.
| View Article

The Birth of a Successful Internet Business Part three of ten -- Essential Software
An essential part of running a successful Internet business is quality software. Software will play a major roll in your success. You must be willing to invest in the software you'll need to assist you in running your business.
| View Article

The Birth of a Successful Internet Business Part four of ten -- Developing Your Business Plan
Developing a strategic business plan is an essential part of your success. Not only will it assist you in visualizing your business strategy, but it will also give you an organized approach to achieving your goals.
| View Article

The Birth of a Successful Internet Business Part five of ten -- Planning Your Website Strategy
Developing a professional website strategically designed to sell your products or services is one of the most important factors in determining your success. However, it is only the first step.
| View Article

The Birth of a Successful Internet Business Part six of ten -- Designing Your Website
When preparing to design your website, you must first decide on your website's focus.
| View Article

The Birth of a Successful Internet Business Part seven of ten -- Accepting Credit Card Payments Through Your Web Site
Accepting payment through your website is an absolute essential part of doing business on the Internet. If you're not accepting online payments and processing orders online, you're losing a massive amount of business. Studies have shown, you can increase your online sales up to 400% simply by accepting credit cards. In addition, by offering a combination of payment options, you can increase your sales even further.
| View Article

The Birth of a Successful Internet Business Part eight of ten -- Automating Your Business
Running a successful Internet business can be a very time consuming venture. Not only must you design and market your website, but you must also develop your products, fulfill your orders and answer customer support requests -- the list goes on and on.
| View Article

The Birth of a Successful Internet Business Part nine of ten -- Developing Your Credibility
An important part of building a successful Internet business, is developing your credibility.
| View Article

The Birth of a Successful Internet Business Part ten of ten -- Your Marketing Strategy
Developing and implementing a strategic marketing plan is an essential part of your Internet success.
| View Article

Increase Internet Sales with Free Trials
Providing your customers with a free trial of your products and services can dramatically increase your sales. This article provides resources and some ideas on how you can offer a free trial of your product or service.
| View Article

Creating Your Professional Image on the Internet
In order to have a successful online business you must develop a professional image. This article provides some basic guidelines to assist you in developing your image.
| View Article

Increase Sales by Building Credibility
The Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal information and order products online.
| View Article

The Art of Effective Copywriting
Learn the art of writing effective Web Site sales copy specifically written to sell your products and services.
| View Article

Write Reviews to Increase Sales
Writing product reviews is a very powerful way to increase your sales. Learn how to write an order pulling review.
| View Article

*** Internet Marketing and Tools ***

Google AdSense Rewards Content with Advertising Revenue
If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.

Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.
| View Article

Networking Your Marketing Strategies
A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group.

Remember the old adage, "There is power in number?" You can utilize this power by developing a network of locations all promoting your products or services.
| View Article

Testing and Tracking Your Marketing Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.
| View Article

Pop-Under Windows - The Latest Pop-Window Trend
Although there has been a great deal of controversy over the use of pop-up windows, the fact remains; pop-up windows are highly effective. The latest pop-window trend to hit the Internet is the pop-under window. Pop-under windows are less intrusive than the pop-up windows and are believed to be even more effective.
| View Article

Write for Publicity
Writing Internet articles is one of the best forms of gaining free publicity. This article provides a basic formatting guide, tips on getting published and promoting your articles.
| View Article

Internet Marketing Tools -- Email Basics
Part one of ten
Electronic mail, better known as email, is the most important tool used on the Internet. It's much faster than snail mail, less expensive and enables you to instantly communicate with your visitors and customers.
| View Article

Internet Marketing Tools -- FTP Basics
Part two of ten
File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server.
| View Article

Internet Marketing Tools -- Zip/Unzip Basics
Part three of ten
If you're doing business on the Internet, sooner or later you will encounter a Zip file. A Zip file is simply an "archive" of one or more files compressed into one file for easy distribution.
| View Article

Internet Marketing Tools -- Graphics Basics
Part four of ten
Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer.
| View Article

Internet Marketing Tools -- Icon Basics
Part five of ten
An icon is a graphic image that represents an available function on a computer's graphical user interface. They look like a standard image file, however, to create an icon, you must have a special software program capable of creating and saving an image in ICO format.
| View Article

Internet Marketing Tools -- HTML Basics
Part six of ten
If you're doing business on the Internet, learning some basic web design skills is an absolute must. Not only will you have the ability to create your own web pages, but you'll also save yourself a great deal of money.
| View Article

Internet Marketing Tools -- Text Editor Basics
Part seven of ten
If you've spent any time exploring your computer, you've probably noticed a program called Notepad. To be honest, I never really used the program prior to developing my Internet business, as I simply used my word processing program. Now, I don't know what I would do without it. Notepad is an excellent text editor that has a variety of uses such as writing HTML, editing scripts, and writing ezine articles -- just to name a few.
| View Article

Internet Marketing Tools -- Autoresponder Basics
Part eight of ten
Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message received with an automatic response.
| View Article

Internet Marketing Tools -- Ezine Basics
Part nine of ten
One of the most powerful marketing tools used on the Internet is the ezine. An ezine, also known as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There
are hundreds of thousands of ezines on various subjects available on the Internet free of charge.
| View Article

Internet Marketing Tools -- Ebook Basics
Part ten of ten
One of the most powerful viral marketing tools used on the Internet is the ebook. An ebook is simply a group of files compressed into one downloadable file for distribution. This file can reside on your server and may be downloaded by your visitors an unlimited number of times. It requires no installation and will open on your visitors' desktop to display your information.
| View Article

Internet Marketing Strategies -- Three Step Formula
Part one of ten
Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan. If you use this three step formula and excel at all three, you can literally guarantee your success.
| View Article

Internet Marketing Strategies -- Developing Your Product
Part two of ten
Developing your own product to market on the Internet isn't as difficult as you may think. Today's technology has opened a whole New World of opportunity for even the smallest homebased business owner. The knowledge you have within your own mind is all you'll need to develop a successful product.
| View Article

Internet Marketing Strategies -- Designing Your Product's Website
Part three of ten
Designing a website specifically designed to sell your product is an essential part of your success. Everything within your website should have one specific purpose -- getting your visitor to take action.
| View Article

Internet Marketing Strategies -- Writing Effective Website Sales Copy
Part four of ten
A professional looking website is a very important part of making sales. However, without effective sales copy your website will be useless. Words make sales, not fancy websites.
| View Article

Internet Marketing Strategies -- Accepting Payment Through Your Website
Part five of ten
If you're doing business on the Internet, accepting payment through your website is an absolute must. If you're not processing orders online, you're losing a great deal of money in lost sales.
| View Article

Internet Marketing Strategies -- Setting Up Your Affiliate Program
Part six of ten
If you're marketing your own product on the Internet, you can dramatically increase your sales with your own affiliate program.
| View Article

Internet Marketing Strategies -- Paying For Traffic
Part seven of ten
If you've been struggling with your website traffic and your sales aren't what you had hoped for, then maybe its time to start paying for traffic.
| View Article

Internet Marketing Strategies -- Purchasing Advertising
Part eight of ten
If free advertising ventures aren't providing you with the response that you had hoped for, maybe it's time to consider purchasing some advertising.
| View Article

Internet Marketing Strategies -- Building an Opt-in List
Part nine of ten
Developing your own list of targeted potential customers is the absolute most important marketing strategy you can use. No matter what strategies you're currently using, if you're not collecting the email addresses of your potential customers, you're literally guaranteeing your failure.
| View Article

Internet Marketing Strategies -- Customer Follow-Up
Part ten of ten
Following up with your customer, once you've made a sale, is an important part of providing good customer service. Not only is it an important part of developing a good relationship with your customer, but it will also enable you to introduce your new products.
| View Article

Maximizing Your Internet Marketing Strategies
Developing a successful Internet marketing strategy is the key to your online success. You must develop and implement both short- term and long-term marketing strategies to bring a continuous flow of targeted traffic to your web site.
| View Article

Cross Promoting With Recommendations
Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. This article provides several cross promotional techniques to assist you in setting up an exchange.
| View Article

Autoresponder Courses: The Automated Marketing Tool
Autoresponder courses are a powerful method of automating a portion of your marketing efforts to increase sales. This article focuses on setting up your own autoresponder course.
| View Article

Autoresponder Etiquette
Autoresponders can be a wonderful tool for Internet Marketers and can save you hours of valuable time. However, if not used in a professional manner, can wreak havoc on the Internet community.
| View Article

Creating Your Website's Promotional Strategy
A guide to creating a complete promotional strategy to increase the traffic to your website.
| View Article

10 Marketing Tips For Success
10 easy steps for marketing your web site, products or business opportunity, free. Get the scoop on the hot marketing spots and techniques!
| View Article

Autoresponders: Put Your Business On Autopilot
An explanation of autoresponders, how they work, how you can put them to work for your business and some tips and tricks on keycoding your ads.
| View Article

*** Advertising ***

Secret Formulas for Writing Headlines That Sell
We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.
| View Article

Increase Your Sales with a Highly Targeted Advertising Campaign
If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
| View Article

*** Ebooks ***

Ebooks -- Self-Publishing Your Way to Internet Success Part 1 Writing A Successful Ebook
With today's advanced technology, it has never been any easier for anyone to self-publish their own ebook. What's more, you can create and market your own ebook (electronic book) for an unbelievably low price.
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 2 Ebook Formats (PDF)
The most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 3 Ebook Formats (HTML)
Hypertext Markup Language (HTML) formatted ebooks are simply a group of web pages compressed into one .exe file for distribution. HTML ebooks are completely interactive with the Internet and can be as simple or dynamic as you'd like.
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 4 Ebook Design (PDF)
Once you have decided upon the best format for your ebook, your next step will be the design process. No matter which format you choose, one of the most important factors in determining your ebook's overall success is your presentation.
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 5 Ebook Design (HTML)
When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include all of the following:
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 6 Protecting and Registering Your Ebook
Once you've created your ebook, you'll want to take the necessary steps to protect your work. Although many ebook compilers will enable you to password protect your ebook, none can offer complete security.
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 7 Accepting Payment
Once you've completed your ebook and have taken the necessary steps to protect your work, your next step will be to set up an online payment system.
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 8 Setting Up an Affiliate Program
When you begin marketing your ebook on the Internet, you can dramatically increase your sales with an affiliate program. An affiliate program will enable you to recruit an entire sales force to market your ebook for you.
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 9 Designing Your Sales Page
Writing and designing a great ebook is an essential part of your success. However, it is only a small part of your overall strategy. In order to be successful, you must develop and implement a strategic plan that includes all of the following:
| View Article

Ebooks -- Self-Publishing Your Way to Internet Success Part 10 Developing Your Marketing Strategy
Developing a marketing plan is an essential part of your ebook's success. You must develop and implement a strategic plan that includes both short-term and long-term strategies in order to succeed.
| View Article

How to Create, Sell and Distribute Your Own Informational Product
With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Learn how to create, sell and distribute your own ebook.
| View Article

Dynamically Update Your Ebooks with JavaScript
Learn how to create a free ebook that you can update with just one file. No matter how many free ebooks you give away, you can update the content with JavaScript. This article is part two of a two part series.
| View Article

How To Create An Ebook
This article provides a description of ebooks, how to create one, where to get the software needed, suggested uses and more.
| View Article

*** Success ***

The Key Ingredients for Internet Success
The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. These new millionaires are no different from you and I. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.
| View Article

10 Steps to Success in Direct Marketing
A motivational article for the new home-based business owner.
| View Article

*** Opt-In Lists ***

Developing a Highly Profitable Opt-In List
An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
| View Article

Secrets to Building Massive Opt-In Lists
The key to using an opt-in list effectively is to develop a large subscriber base. If you've struggled with increasing your subscriber base, this article will reveal some of the most effective methods used to build an opt-in list. If you're not using these methods, you're losing hundreds of new subscribers each week.
| View Article

Ezine, Discussion and Announcement List Etiquette
Information is delivered via email, downloads, newsgroups and forums just to name a few. In addition, there are literally thousands of ezines, discussion groups and announcement lists. This article provides some basic guidelines for using these groups effectively.
| View Article

An Ezine Publishers Survival Guide
Tips and techniques to assist you in publishing and promoting your own online publication.
| View Article

A Crash Course in Ezine Publishing
A mini tutorial that answers a lot of commonly asked questions in regard to ezine publishing.
| View Article

Creating, Managing and Building Your Opt-In Lists
Opt-in lists are a powerful way to continually reach your targeted potential customers. This article will assist you in creating a complete system to manage your opt-in lists.
| View Article

*** FAQ's ***

Frequently Asked Autoresponder Questions
Autoresponders are one of the most popular tools used on the Internet, as they will enable you to put a portion of your business on auto-pilot.
| View Article

Frequently Asked Internet Advertising Questions
If you're marketing a product on the Internet, developing a successful advertising campaign is an important part of your success. However, this is an area in which many Internet marketers struggle.
| View Article

Frequently Asked Web Hosting Questions
Congratulations! After much thought and consideration, you finally took the plunge and decided it was time to have your own web site. That's a great accomplishment in itself. However, now you're left with another daunting task -- selecting a quality web host.
| View Article

Frequently Asked Ebook Questions
Ebooks are one of the most popular products on the Internet. Not only are they easy to create, but they also provide your customers with instant gratification.
| View Article

Frequently Asked Internet Marketing Questions
If you're just starting out on the Internet, learning how to market your web site and products is an essential part of your success. However, this is an area in which many new Internet entrepreneurs struggle.
| View Article

Frequently Asked Web Design Questions
If you're just starting out on the Internet, learning how to market your web site and products is an essential part of your success. However, this is an area in which many new Internet entrepreneurs struggle.
| View Article

Frequently Asked Computer Security Questions
Working on the Internet provides Internet marketers with the opportunity to make a living in the comfort of their own home. However, as your business is completely reliant upon your computer, you must take the necessary steps to ensure your computer is safe.
| View Article